Promote the best of Japan’s crafts and historic towns to visitors seeking authentic Japan Craft experience.
Energise aging rural towns. Bring new traffic to towns through quality experiential tourism and cultural exchange, one town at a time.
Channel new ideas and international dialog in new products and craft development between global designers and Japanese craftsmen.
Decentralize traffic, resources and investment from Tokyo and Kyoto to smaller regional crafts towns.
Build “craft destination” identities for rural towns.
Protect and continue craft legacies.