MISSION

Promote the best of Japan’s crafts and historic towns to visitors seeking authentic Japan Craft experience.

Energise aging rural towns. Bring new traffic to towns through quality experiential tourism and cultural exchange, one town at a time.

Channel new ideas for new products and craft development to young designers and craftsmen.

Facilitate international dialog in the trade and with local communities.

Build “craft destination” identities for rural towns.

Protect and continue craft legacies.

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